Master Electricians proudly champions the innovators and manufacturers who enable our industry to perform at its best. Among those leading from the front is Nexans — a true powerhouse of New Zealand’s electrical supply chain.

Since first opening its doors in New Plymouth in 1967, Nexans has been a cornerstone of our sector. What began on a bare block of land has evolved into a sophisticated manufacturing operation employing over 145 people and delivering mission-critical infrastructure to every corner of Aotearoa.

Today, Nexans produces an extensive range of medium-voltage and low-voltage cable solutions, strengthened by local technical expertise, sales and marketing support, and robust warehousing and logistics capability. That end-to-end footprint matters — because every metre of cable installed by Master Electricians members depends on confidence in quality, performance, continuity of supply, and local accountability.

For more than four decades, Nexans has been a trusted supplier to Powerbase and other wholesalers who service our member network nationwide. Their ability to listen to the market and engineer solutions that simplify installation has delivered real productivity on the tools — from safer, smarter packaging systems to innovations that reduce installation time and minimise waste onsite.

But it’s the future-focus that truly aligns with where our industry is heading.

As New Zealand accelerates electrification — EV charging networks, distributed generation, smart buildings, and industrial energy transition — Nexans continues to invest in digital tools and scalable solutions that give contractors greater certainty. Traceability, compliance assurance, and supply chain transparency are no longer “nice to haves”; they’re critical enablers of safety and performance.

Equally, sustainability is now a non-negotiable. Nexans is not only powered by its own solar farm and operating on 100% renewable energy — it is embedding environmental responsibility into product lifecycle through initiatives such as E3 and Product Environmental Profiles (PEPs). This ensures that the infrastructure electricians install today supports New Zealand’s climate commitments tomorrow.

Their values speak our language:

• Design excellence that prioritises efficiency, safety, and real-world use.
• Packaging and installation innovation that turns complexity into simplicity.
• Digital enablement that empowers better decisions onsite and across the supply chain.
• Environmental and social leadership that strengthens local industry capability.

New Zealand needs partners who are embedded here — partners who understand our regulatory landscape, the risks in our environment, and the high trust our industry must uphold. Nexans delivers that stability while continuing to push the envelope on what’s possible.

Master Electricians acknowledges Nexans as a steadfast contributor to the long-term strength, resilience, and innovation of New Zealand’s electrical industry. Together, we share a commitment to powering a smarter, safer, and more sustainable future.

Local manufacturing matters.
Partnership matters.
A bright future depends on both.